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Career and job search help for creative professionals.

Blue Sky Resumes is a small team of professional writers and job search experts. We offer one-of-a-kind resumes, smart career advice and fantastic customer service. This is our blog.


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Two Great Cover Letter Examples


Do you struggle with what to say in your cover letters/emails? In a recent post, I provided a formula for how to write a cover letter. Now I want to show you some real-world examples, so that you can see how you can put the principles into practice. (If you haven’t read that article, I suggest reading it now as the examples will make more sense).

The first letter was written for an administrative assistant, the second for a sales executive, and you will see that each is different in approach. But fundamentally they follow the same principle which is the one I preach over and over again. You must a) understand the needs and concerns of your target audience, b) identify why you are uniquely qualified to meet those needs and c) make that connection for the employer.

Let’s look first at the letter written for the administrative assistant. (To see a larger version, click on the image twice).

sample cover letter 1

Notice how the letter addresses many of the common issues facing executive assistants such as the need to work for multiple managers, the need to handle confidential matters and the skills required to organize heavy workloads.

Now look at the letter for the sales executive.

Here results are what count, and this letter clearly demonstrates that the sender has relevant experience. In fact, rather than describing his skills, this letter focuses on outlining how he solved a specific problem (one that he knows is also plaguing this company). This letter will grab the attention of recipients because it is so carefully targeted, and because it is packed with impressive results.

sample cover letter 2

It’s all about appealing to specific needs

Each of these cover letter examples works because the applicants truly understand the needs of their target audience. Generic cover letters have no impact whatsoever, but you can open doors very effectively by taking the time to craft an email or letter that shows how you can solve specific problems.

I hope these letters have inspired you to revisit your own and given you ideas for improvement. Good luck!

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About the Author

Louise Fletcher

Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising. She lived and worked in the US for many years, but moved back to her native UK in 2012, where she now lives in the Yorkshire countryside. In addition to her full-time role with Blue Sky, she's a professional artist, so you can imagine why she couldn't answer the 'what do you do with your free time' question! Contact Louise by email.

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2 comments on “Two Great Cover Letter Examples”

  1. Ricardo says:

    Thanks a lot for your wonderful site! all of your courses has been very useful for me…
    I am in a carrer change transition but already have some months of experience in data networking. I wonder how (and how long) I should apply your AIDA formula with my low experience for network administration jobs offers?

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Blue Sky Resumes

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