So, it turns out I don’t know everything.
Ever since I started this business with my husband, we’ve made all the decisions ourselves. We did hire a web designer to create our site, but we basically dictated the content and the designer worked within those parameters. And since then, we’ve never hired outside consultants for anything. We’ve taught ourselves all kinds of skills, from search engine optimization to pay-per-click marketing to landing page design. But ‘taught ourselves’ is the key phrase. We know a little about all of those things – but not enough about any of them.
At the end of last year, we decided to take the plunge and hire outside help to revamp our website – we took some time to choose the right company and now we’re in the midst of the process. It has been both eye-opening and exciting to work with creative, talented professionals who are looking at our business, our staff and our clients with a fresh perspective. We’ve learned a lot – not least, we’ve learned to let go and trust a little bit.
So far we have a brand concept that is better than anything we could ever have come up with on our own, a new logo that I can’t wait to start using (again better than anything we could have done ourselves) and we’re now deep into planning the site strategy, a process we never went through on the current version of our site. Tomorrow we get to see the first prototype of the site, a wire frame that will show us the planned structure. I don’t know how it will look – but I know one thing, it will look better than anything we could have done ourselves!
Which leads me to my question … is there anything you’re holding on to that might be better outsourced to an expert?