Are you struggling to put together an effective resume, even though you regularly create great ads, social media campaigns, and branding messages?
If so, you’re not alone. Most marketers have a hard time selling themselves.
But the truth is that without a killer resume, you’re losing out on great opportunities. Recruiters are passing you over for people who are far less qualified. Even worse, your resume is being screened out before it even reaches a human being.
I’ve been writing resumes for 10 years and hiring people for even longer, so I’ve seen (and written) quite a few resumes – many of them for digital marketers.
Here are my top 5 secrets for creating a digital marketing resume that passes the computer screening systems and wows recruiters.
Digital Marketing Resume Secret #1: Know Your Target Audience
When you start an online marketing campaign, your first decision is who you want to reach. Once you know who you’re targeting, all kinds of other decisions are made easier (you know what words to use, where to run ads, what social media channels to employ etc.)
The same applies when you’re writing a resume. If you know who will be reading it, you can shape the message accordingly.
To do this, you need to think about the type of company you want to work for. Is it an agency, with a buzzing digital marketing team in place already? A small company looking to leverage the power of social media to grow their sales? Or a marketing department within a large, established corporation where analytics are king?