I’m reading the Steve Jobs biography at the moment and one of the most striking themes of the book is Jobs’ obsession with simplicity.
Throughout his career, he was obsessed with making computers as simple and easy-to-use as possible. He hated technology for technology’s sake and he hated complexity, and back in the early days of computing, this made him a bit of a renegade. Most engineers believed computer users needed to educate themselves so they could get the most out of the technology. Jobs believed that computers should be so simply and straightforward that anyone could use them without any special training. (He didn’t even want manuals included with his machines!)
