William had very broad writing and editing experience and that worried him. He’d been working as a full-time technical writer while handling more creative work as a freelancer.
His career goal was to return to magazine editing or to run a content-based website. Therefore, we rearranged his work experience so that the relevant information was upfront.
This transformed his resume by minimizing the unrelated technical writing experience and showing employers just how much of his actual work experience related to their needs.