Like most marketers, Jay had some projects that were more successful than others. We worked with him to highlight those while dropping the projects that either didn’t work well, or where he just didn’t know the results.
Remember to be selective in this way. You don’t have to tell potential employers everything you have done. Just tell them the best stuff and leave the rest out.
Notice also how the introduction to this resume is purely fact-based. There is no hype, just an overview of the scale and scope of the projects Jay has worked on. We like this style because recruiters respond very well to a concise, fact-based presentation.