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July 24, 2006

Diversify Your Search

Seth Godin is rerunning an old piece today. He's writing about the role luck plays in launching a new product or service. But he makes an important point that applies to career marketing just as much as it does to product marketing:

The way to grow in the future is to acknowledge how important luck is and to diversify your risk. Do that with lots of products, not just one or two. Cut your overhead so you have plenty of chips, ready for another spin of the roulette wheel.

You can't know where a recruiter will look for his or her next candidate, and you can't know when it will happen. What you CAN do is ensure that you are visible in as many places as possible - not just post your resume online and wait for the phone to ring.

Diversify your job search efforts and you will make your own luck.

Posted by Louise at July 24, 2006 12:19 PM