In his most recent position, Ravi had discovered a love for social media. He enjoyed using it and he was good at it. He wanted to parlay his experience into a position that was more focused on social media and less on traditional marketing.

We completely transformed his resume by going into a lot of detail about his social media and blogging experience and almost eliminating unrelated achievements from his most recent position.

Lots of those achievements were impressive but they were distracting readers from the skills that would be most important for someone managing social media.

This is a key point – keep your resume focused on what your target employers want to know and be ruthless about eliminating information that doesn’t serve that purpose.