Do you work in new media? Whether you’re a web developer, social media specialist, designer, copywriter or content producer, here’s how to create a killer resume that opens doors.
Develop a Communication Strategy
You should treat your resume just like any other communications piece. You would never recommend writing copy for a website or setting up a company Facebook page until you knew the target audience. The same applies to your resume.
Figure out who will be reading your resume and what they’re concerned about. Are you interested in working for a web development agency? Then you may want to show you can work well with clients or even that you can bring in new business.
If you plan to seek a leadership role within a corporation, you’ll want to focus on how your knowledge of digital media has driven sales or profit success for past employers.
If you’re a project manager, your focus will be on timely delivery, project complexity etc.
Perhaps you’re targeting companies in a certain industry. In this case, you’ll want to show knowledge of that field or at least transferable skills.
So before you start writing, make some notes on your target companies and what they’re looking for. (Not sure? Check out job postings online for clues).
Focus on Results
You have two audiences for your resume. Some of the people who interview you, such as HR managers or recruiters, may not be fully clear about what you do or why it’s important.
After all, you’re in a relatively new field and often they’ve just been told to find someone who “knows new media.”
Your second audience will know exactly what you do. These are the new media agency heads or the marketing managers you will be working for.
The good news is that you can appeal to both audiences effectively by doing one thing: showing how you have made a difference to business success.
- How did your web copy improve sales?
- How did the site you designed for a client change his business?
- What new technology platforms did you migrate your company’s products to?
- What new services did you launch and how much revenue did they generate?
Showing results will give potential employers confidence that you are not interested in technology for technology’s sake, but that you really know how to use new media as a way to improve their results.
Don’t Get Bogged Down
To follow on from that point, it’s important not to let your resume get bogged down in technical terms that some people won’t understand.
Don’t write long bullet points detailing the technologies you used. Instead, explain the impact your work made on the business. Here is a strong bullet point from a social media specialist resume:
- Launched company’s first blog focused on targeting the needs of the company’s clients (small home-based businesses). Built subscriber base of 3,100 in 18 months and grew email list 327%.
Note that this candidate explains how the new media (in this case a blog) directly impacted the company (attracted the attention of over 3,000 small business people and more than tripled the company’s contact database).
This may sound contradictory to the point I just made, but it is possible to cover your technical knowledge without bogging down the rest of your resume. You can do it by adding a technical skills summary.
A few important tips on writing such a summary:
- Only include current technologies or platforms. Remove anything that is outdated because it will date you and also make it harder for the reader to find the important stuff.
- If you’re a hands-on technologist, meaning a doer rather than an executive, put your skills summary on page one before your career chronology. If you’re an executive, put it at the end of the resume.
- Don’t include every little thing. If you clutter up your technical skills listing with things like ‘Safari’ and Microsoft Word’ you’ll hide the important skills.
Include Social Media Links
You’re in new media, so show that you’re active online by including links to some of your online profiles/pages. You can see an example of how to do this here.
One word of warning – make sure the profiles you link to are professional in tone and content!
Following these tips - along with the strategy outlined in our free resume writing course - will ensure that your resume appeals to both managers and recruiters in the new media field.
For inspiration, check out our new media resume samples. Good luck!