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Career and job search help for creative professionals.

Career and job search help for creative professionals.

Blue Sky Resumes is a small team of professional writers and job search experts. We offer one-of-a-kind resumes, smart career advice and fantastic customer service. This is our blog.


How to Build your Web Presence Part 2: Google Profiles


In , I talked about how you can use VisualCV to put your resume online.

Creating a VisualCV is an important step in establishing yourself online, but as I mentioned in that post, you also need to find ways to make sure you rank highly for your own name in Google. Because you can be sure that many potential clients, employers, strategic partners and employees will google your name before meeting with you.

This can be especially challenging if you have a very common name or if, like me, you share your name with a famous person. (Louise Fletcher is an actress who played, among other things, Nurse Ratchett in “One Flew Over the Cuckoo’s Nest” and no, we’re not at all alike … except when we’re angry ;-))

But the new Google Profiles feature allows you to quickly create a profile that shows up at the bottom of the first page when someone searches for your name. Here is how my profile appears:

blog-googleprofile

This is a gift from the Internet Gods! Seize it now!

To build your profile, go here. You’ll find it far less flexible than VisualCV, but very easy to use. You can have your profile created in 15 minutes and you need absolutely no technical knowledge.

And for an example of a really effective Google profile, check out John Jantsch’s page (Mine is a work in progress right now so I suggest using his as your model. It’s really well done).

Some things to remember when creating your profile:

  1. Be sure to link to key sites/articles/examples of your work/press coverage in the body of the profile the way John does.
  2. Add links to your other places on the web – for example, you can link to your Visual CV, your LinkedIn page, your Twitter profile or your Facebook page. This helps raise the search engine ranking for all of those (because links count in how important your page seems to the search engines) and also gives researchers a path to find the information you want them to find, rather than the stuff they would find on their own.
  3. Write your profile in the third person the way John has. Many people will see this profile as an authoritative page about you, rather than as something you created, and writing in the third person helps convey this message.
  4. Consider adding images the way John did – especially if you own your own business, or work in a creative field.

Google profiles present an easy way for you to control your image online and create a ‘home base’ from which researchers can find out more. Spend some time this week getting yours set up before someone else with the same name takes your URL!

This post is one of a series. The others are:

Read more about Online Presence.

Blue Sky Resumes

About the Author

Louise Fletcher

Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising. She lived and worked in the US for many years, but moved back to her native UK in 2012, where she now lives in the Yorkshire countryside. In addition to her full-time role with Blue Sky, she's a professional artist, so you can imagine why she couldn't answer the 'what do you do with your free time' question! Contact Louise by email.

8 comments on “How to Build your Web Presence Part 2: Google Profiles”

  1. Colin Chisek says:

    Dear Ms. Fletcher,

    Thanks for posting this article. I read in another career blog that if one doesn’t create a zoominfo account, at the very least one should create a google profile. Your posting makes that comment a little more clear.

    Fortunately, I have google account. Unfortunately, I do not have enough info submitted yet to have a profile that will appear in google searches. I am trying to work on that.

    Thanks for your series on how to build your web presence. It is very practical, useful, and so far I intend to create an account on VisualCV and a google profile.

    Thanks again for your time.

    Colin

  2. Danielle says:

    So thankful for this post! I have accounts on Twitter, Linkedin, VisualCV, etc and still couldn’t find myself on Google! After celebrities, athletes, etc. with my name, I just wasn’t coming up on the first few pages. Now, with my Google profile, I’m at the bottom of the first page when I google myself. My profile includes links to all my important social networking sites and my blog. Thanks so much for this advice!

  3. This is absolutely wonderful!!!! Thank you for sharing it!

  4. Melissa says:

    I appreciate the guidance on the topic of how and where to build your online profiles. My concern, though, is putting myself so far out there that my current employer will catch wind of my pursuits. I can’t afford to put my current job in jeopardy. Am I worrying more than I should?

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