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Career and job search help for creative professionals.

Career and job search help for creative professionals.

Blue Sky Resumes is a small team of professional writers and job search experts. We offer one-of-a-kind resumes, smart career advice and fantastic customer service. This is our blog.


Show How You Will Add Value


I’ve talked before about how important it is for your resume to show potential employers how you will add value.

But rather than just talking about it, I thought it might be helpful to show you some examples of resumes that do a good job on this score, so that you can see how effective it is.

All these resumes have been disguised, but they all belong to real people, and other than changing the names and other identifying information, I haven’t changed anything else about them.

Sales Rep Resume

This first resume belongs to a sales rep with a good record of results, but whose strongest value is her enthusiasm. This lady is passionate! She has such energy and you can’t help but want to have her selling for you when you meet her.

In her case, I felt it was crucial that her resume communicate this message and so we use words and phrases to convey energy, results and movement. The use of her quote and the quotes of other people also helps with the sales message. It would be hard not to interview this candidate if her resume came across your desk for the right opportunity.

value_prop_bonus_1

But What About Junior Employees Without Much Experience?

Can you write a convincing resume profile and value proposition if you are relatively new to the workforce? Of course!

As always, it’s about identifying your unique blend of skills, accomplishments and personality traits. This next job seeker – a recent graduate – had done just that using my proprietary resume preparation worksheet (which comes free with my book The Complete Guide to Resume Writing) so we knew what we had to offer and what his target employers would care about. This is the profile we came up with for him:

value_prop_bonus_2

What’s Different for a Senior Executive?

Not much really. Again, it’s all about knowing what your target audience wants and what you have to offer.

In this case, my client was an senior level finance executive who wanted to work for a start-up, turnaround or fast-changing company. He wasn’t interested in steady companies that never changed and this dictated word choice (it’s OK to ‘frighten’ off the types of companies you don’t want to work for). So we focused on highlighting those things that would be perceived as most valuable to his target audience.

value_prop_bonus_3

In Summary

I hope these examples illustrate that anyone can create and communicate a strong value proposition, no matter what stage of your career or how much experience you have. The key, as I said already, is knowing what is important to your target companies and then showing how you can meet their needs.

Also note that these resume are free of ‘fluff’ and padding. Every word is there for a reason and every word is focused on value. Your resume introduction should do the same.

Read more about Resume Writing.

Blue Sky Resumes

About the Author

Louise Fletcher

Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising. She lived and worked in the US for many years, but moved back to her native UK in 2012, where she now lives in the Yorkshire countryside. In addition to her full-time role with Blue Sky, she's a professional artist, so you can imagine why she couldn't answer the 'what do you do with your free time' question! Contact Louise by email.

2 comments on “Show How You Will Add Value”

  1. John Taylor says:

    Could you recommend any specific resources, books, or other blogs on this specific marketing topic?

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