Penelope Trunk is one of my favorite bloggers. Not just one of my favorite careers bloggers, but one of my favorite everything bloggers, up there with the very best writers. If you’ve never read her blog, it can be a shock at first. It’s a shock because Penelope is honest. Brutally honest, all the time. [...]
Archive for the
‘Personal Marketing’ Category
Just How Many Jobs Are You Missing Out On?
I recently nagged a client to get her LinkedIn profile fully up and running. She emailed me the other day to say that she got an email from a recruiter within 2 days of doing it. A new survey explains why. Jobvite surveyed 600 HR and recruiting professionals across the US and found that 73% [...]
Are You Hoarding or Sharing?
A client asked me “should I put the PDF of my resume on my personal website and keep the Word document to myself? I don’t want someone downloading it and stealing the content.” A fellow resume writer told me “I never put my best samples online because someone might steal my designs.” And a web [...]
7 Ways to Prove Your Worth on Your Resume
I just read a great post by Jonathan Fields over on Awake@theWheel about the 7 types of proof clients/customers need before they will buy a product or service. And as I was reading, it struck me that his advice also applies to resume writing. All too often you read things like ‘looking for a job [...]
How to Write a Twitter Bio that Attracts More Followers
If you’re using Twitter to promote your business, your products or yourself, followers are the key to your success. But not just any followers — you want the right kind of followers. People who will enjoy what you have to say and will therefore pay attention. But how do you attract those people? Twitter doesn’t [...]
Is Your Resume a Used Car Salesman?
Don’t we all dread buying a car? The hype, the evasions, the glib sales pitch … it all just reeks of desperation. Hiring a new employee can often feel the same way. One resume after another, all filled with hype and smooth sales talk, all with the faint whiff of desperation. By glib sales talk, [...]
10 Web Designers Create a Resume
The Web Design Source had a really cool contest to see what 10 great designers would do with the same person’s resume. Click through to see all the designs, but here are my personal favorites:
Advice to a Friend on Starting Her Business
I was emailing back and forth with a friend the other night who is starting up a small business. She was struggling with writing copy for her website and wanted to know what I thought. Seeing her agonize over the process reminded me of something a very wise ex-colleague said to me when I was [...]
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In just minutes you could have all the nitty-grtty details - including samples, templates, and often overlooked tools, that will help you stand out from the crowd and land that dream job.
Let's get started! →Recent Entries
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What Would Steve Jobs Say About Your Resume?
I’m reading the Steve Jobs biography at the moment and one of the most striking themes of the book is Jobs’ obsession...
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The Smart Job Search #10: How to Use Twitter to Find a Job
This is the last in a 10-part series entitled ‘The Smart Job Search.’ You can find links to the series so far...
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The Smart Job Search #9: Don’t Follow the Job Board Rules!
This is the ninth in a 10-part series designed to transform your job search. If you missed earlier posts, you can find...
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The Smart Job Search #8: How to Network Without Feeling Icky
This is the eighth in a 10-part series entitled ‘The Smart Job Search.’ You can find links to the series so far...
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The Smart Job Search #7: Conducting a Direct Mail Campaign
This is the seventh in a 10-part series entitled ‘The Smart Job Search.’ You can find links to the series so far...
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Our CEO, Louise Fletcher
Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising.
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