If you’re using Twitter to promote your business, your products or yourself, followers are the key to your success. But not just any followers — you want the right kind of followers. People who will enjoy what you have to say and will therefore pay attention. But how do you attract those people?
Twitter doesn’t exactly [...]
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‘Personal Marketing’ Category
How to Write a Twitter Bio that Attracts More Followers
Is Your Resume a Used Car Salesman?
Don’t we all dread buying a car? The hype, the evasions, the glib sales pitch … it all just reeks of desperation.
Hiring a new employee can often feel the same way. One resume after another, all filled with hype and smooth sales talk, all with the faint whiff of desperation.
By glib sales talk, I mean [...]
10 Web Designers Create a Resume
The Web Design Source had a really cool contest to see what 10 great designers would do with the same person’s resume.
Click through to see all the designs, but here are my personal favorites:
Advice to a Friend on Starting Her Business
I was emailing back and forth with a friend the other night who is starting up a small business. She was struggling with writing copy for her website and wanted to know what I thought. Seeing her agonize over the process reminded me of something a very wise ex-colleague said to me when I [...]
Want to Find a Job? Pull a Susan Boyle.
Earlier this year, Susan Boyle became famous for being able to sing well even though she was neither young nor pretty (apparently we find this surprising!). Simon Cowell rolled his eyes when she first walked on stage to sing on his TV talent show The X-Factor, although he soon warmed to her when she began [...]
How to Build your Web Presence Part 2: Google Profiles
In my last post in this series, I talked about how you can use VisualCV to put your resume online.
Creating a VisualCV is an important step in establishing yourself online, but as I mentioned in that post, you also need to find ways to make sure you rank highly for your own name in Google. [...]
Why Susan Boyle Makes Us Cry
I’ve seen some great pieces on the Susan Boyle phenomenon and all make sense. (If you don’t know who Susan Boyle is, go here first). This one by Letti Cottin Pogrebin suggests that Susan makes middle-aged women cry because she represents a triumph over ageism.
I wonder about this – like many people, I’ve watched the [...]
What Job Seekers Can Learn from American Idol
The people who do well in the world’s biggest karaoke show might not seem to have much in common at first glance. In recent years we’ve had indie rockers, country singers, R&B, southern rock, pop … and this year we have everything from a a gay glam rocker to a church-going widower, but all these [...]
The Blue Sky Blog is about work - getting it, keeping it and enjoying it.
Check out the Archives →Recent Entries
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How to Write a Resume – Step #2: Work Out Your Value.
This post is the second in my ‘How to Write a Resume’ series. If you missed the first one, you can find...
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How to Write a Resume – Step #1: Feel their Pain
Writing a resume is a chore for most people. I know this because whenever I do an online search for the term...
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How Would Steve Jobs Look for a Job?
That’s nuts right? Steve Jobs will never have to look for a job. But what if he did? Would he wait for vacancies and...
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The 7 Deadly Job Search Sins
If you’re looking for a job in this current climate, the bad news is that you have a lot of competition. The good...
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What George Costanza Knows About Job Search
Skimming through blogs this morning, I came across a startling post on Collegerecruiter.com. The whole post is worth reading but the gist is...
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Our CEO, Louise Fletcher
Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising.
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