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Are Big Words Better?

Do you prefer the word ‘reduced’ to the word ‘cut’? Given the choice, would you use “generated savings of…” or “saved”? I ask because recently I edited some website copy for someone who preferred big words to short ones and long, complex sentences to concise ones. I’m the opposite. I think simplicity is the key [...]

Career Lessons from Kris Allen

Regular readers know that American Idol is my guilty pleasure and last night, the show provided a rare surprise – despite the fact that producers and judges had been hyping a finale between Danny Gokey and Adam Lambert all season, a dark horse contestant sneaked in under the wire, beat one of the two the [...]

A Lesson for Hiring Managers Everywhere

Watch this video – you’ll thank me, I promise you. Last week, I worked with a graphic designer client who expressed concern about her job prospects because “I don’t fit today’s standards of beauty.” That video made me think of her, and of all the snap decisions that are being made in interviews all over [...]

One Way to Get the Job

(Found on Sirona Says)

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