Do you prefer the word ‘reduced’ to the word ‘cut’? Given the choice, would you use “generated savings of…” or “saved”? I ask because recently I edited some website copy for someone who preferred big words to short ones and long, complex sentences to concise ones. I’m the opposite. I think simplicity is the key [...]
Archive for
September, 2009
Why Not Include Everything?
I received this question from a reader the other day: Several times in your online course and your ebook, you mention not to include things that do not pertain directly to what you’ve chosen as your Value Proposition, but you never say why it would be a bad thing to include extra information. Why? Why [...]
Dispelling a LinkedIn Myth
Do you only connect with people you know on LinkedIn? If so, you’re making yourself far less visible than you need to be and you’ll get fewer interviews as a result. I know, I know – the LinkedIn people say you shouldn’t connect to people you don’t know. Plus tons of social media “experts” all [...]
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Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising.
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